MEET ALEXANDRA.

The Bogotá-born artist behind Alex Le Angel and Heívn Sound, and the creator of the original track for Heart To Hands. Nearly a decade ago, she left Colombia with $1,000 and a suitcase to pursue music in New York City, stepping outside the traditional path she was raised around to build something of her own. After a setback in her last collaboration, Alexandra chose to return to school to study Music Business, determined to build a stronger foundation for her future in the industry. A move that she describes as her "commitment to mastering both the creative and business sides of my career so I can protect my work, move strategically, and build Alex Le Angel & Heívn Sound with wisdom, independence, and authority." 

When and how did you start producing music? 

Music production was always my teenage dream, it was one of the main reasons I left Colombia. I didn’t just want to perform music; I wanted to understand how it’s built. 

My interest in music production became essential once I started defining the direction of Heívn Sound. I realized that to fully articulate a cohesive sonic identity, I needed a deeper understanding of how sound is constructed. Over time it became clear that relying solely on external interpretation limited how precisely I could translate ideas into sound. That pushed me to become more involved in the production process.

I started learning through experimentation — developing my ear, understanding structure, and exploring sound design. Later, I formalized that knowledge by studying music production in New York City, where I focused on the technical and conceptual foundations behind sound.

Even with that independence, I don’t see production as an isolated practice. Heívn benefits from collaboration — different perspectives refine and elevate the outcome. So for me, production exists in a balance between control and openness: building a defined identity while allowing space for expansion.

What made you pivot from design to music?

My parents didn’t see music as a real industry. So my dad made a deal with me when I graduated high school, “Earn a professional degree first, and then I’ll support your music career.” I accepted the challenge and completed my degree to honor them. 

Looking back, it wasn’t a limitation — it was an advantage. Design sharpened my eye for visual identity, branding, and creative direction. Today, that foundation helps me build a cohesive world around my music.

 

Are Alex Le Angel and Heívn Sound two separate creative practices?

Yes, they are two distinct practices with different functions. Heívn is a conceptual and creative direction platform. It’s about building worlds, shaping narratives, and developing a cohesive aesthetic and sonic identity that can extend beyond a single artist. It operates with a broader vision. Alex Le Angel, on the other hand, is a personal artistic expression within that. It’s more introspective and emotional, focused on storytelling from an individual perspective.

While both practices come from the same creator and may occasionally intersect, they are not dependent on each other. Each one exists with its own purpose and language.

 

When you started working on the soundtrack for this collection, where did you begin?

Heart to Hands represents a lot to me. Even before officially working on the sound design, I had the privilege of witnessing its development up close. I felt deeply connected to its story and the intention behind it. More than just approaching it as a music artist or producer, I connected to the collection on a personal level. I was going through a transition - releasing a past version of myself. That process can feel nostalgic and sometimes painful, but it also creates space for expansion. That emotional parallel allowed me to truly understand the meaning behind the collection.

Sonically, I approached it as a reflective journey. The synthesizers carry bright, shimmering accents inspired by the silver and luminous materials that define the collection’s aesthetic. At the same time, I was intentional about not overwhelming the experience. The sound had to feel smooth, spacious, and subtly melancholic - like saying goodbye to a chapter while standing at the edge of a new, unknown one. 

You can hear expectation. You can hear hope. There’s openness to new possibilities - without force, without attachment. Just presence and transition.

What does your creative process look like?

Before producing any sound, I become a listener. My creative process starts with fully understanding the client’s vision not just what they want aesthetically, but what they’re feeling and trying to express.

I listen carefully to their words, their tone, and the emotional intention behind the project. Once I understand the “why,” the message, and the audience, I begin translating those ideas into instrumental language.

From there, I choose a leading instrument that will define the emotional core of the piece, in this case, it was synthesizers. After establishing that foundation, I layer additional sonic elements that support and expand the main composition.

Finally, I believe in refinement through perspective. Sharing the piece with Nathan, a peer from music business school, helped refine and elevate the final result for this track.

How do you approach rhythm or pacing when you're creating music meant to support visual work?

Rhythm and pacing are tools for guiding emotion. Based on that emotional arc, I select the appropriate tempo, tonalities, instruments, and sonic textures that subtly support the visual narrative. The music shouldn’t compete with the visuals; it should deepen the experience and create a cohesive atmosphere that feels intentional and immersive.

 

How do you know when a piece is finished?

Within Heívn, a piece is finished when it fulfills its purpose within the system it belongs to. It’s less about perfection and more about alignment — conceptually, visually, and sonically. If the work communicates clearly, holds emotional coherence, and integrates seamlessly into the broader universe of Heívn, then it’s complete.

With Alex Le Angel, the process is more open-ended. It’s driven by emotion and personal evolution, which means a piece could always continue expanding. Finishing, in that context, becomes an act of acceptance — choosing honesty over perfection.

Follow Alex's journey on @alexleangel and @heivnsound.